The focus of the strategy is quality. Vastned’s strategy is aimed at increasing the share of core city assets in premium cities to at least 80% of the total portfolio. Historical data show that favourable developments take place in the premium cities.The focus on core city assets and the ambition of expanding this category to at least 80% of the total portfolio offers attractive prospects for Vastned.
Focus on quality
Vastned is focussing on expansion in premium cities: European cities where consumers prefer to go shopping and where national and international retailers prefer to have outlets. Premium cities are attractive cities with positive demographic growth, strong purchasing power, a historic city centre, tourist appeal and the presence of national and international institutions and universities.
The company aims to create clusters in these premium cities so as to be able to offer retailers a broad supply. Vastned already has a strong presence in premium cities.
Premium cities are attractive shopping cities with:
- a positive demographic growth;
- strong purchasing power;
- a historic city centre;
- tourist appeal; and
- the presence of national and international institutions and universities.
Vastned aims to create clusters in these cities so that it can provide retailers with a broad range of properties in these premium cities.
An organisation with a tenant-centric approach
Central in the Vastned company structure and culture is the high quality asset- and service offering for tenants. For retailers, the combination of the right location and high landlord service levels at fair conditions is key in order to maintain profitable margins. In addition, Vastned holds high quality standards regarding the maintenance of buildings and direct surroundings. With its international offering and knowledgeable country management, Vastned has the ability to help develop tenants’ business expand to other countries.